XJ Bank: A Unique Logo and Visual Identity DesignConnecting Xinjiang to the World
Headquartered in Urumchi, Bank of Xinjiang is a new-type regional bank established in a minority location. As a municipal commercial bank, it plays a crucial role in fulfilling the financial demands for the economic and social development of the autonomous region. To distinguish itself from other regional banks and embody modern banking features, the bank collaborated with Dongdao Creative Branding Group to create a unique logo and visual identity.
The design team at Dongdao Creative Branding Group drew inspiration from the regional features and historical background of Xinjiang to create a logo that represents connectivity and highlights the role of Xinjiang in both regional and international development. The logo features the initials "X" and "J" connected by a silk ribbon, symbolizing the concept of connectivity. The color of the silk ribbon is inspired by the geographical landscape environment, reflecting the local features of Xinjiang. The connection of "X" and "J" forms the letter "U," representing the partnership between the bank and its clients, and emphasizing the bank's service-oriented approach.
What sets this logo and visual identity design apart is its ability to capture the essence of Xinjiang while incorporating modern banking elements. The design team carefully considered the regional characteristics of Xinjiang and the future international trends in the banking industry. The result is a logo that not only reflects the unique identity of Xinjiang Bank but also aligns with the global standards of modern banking.
The realization of this design involved a meticulous process that took into account the specificities of Xinjiang as a minority location. The logo needed to be distinct from other regional banks while incorporating the features of a modern bank. The design team at Dongdao Creative Branding Group successfully achieved this balance, creating a logo that represents the regional characteristics of Xinjiang while projecting a sense of professionalism and solemnity.
The XJ Bank logo and visual identity design project was carried out by the Dongdao Design Team, who worked closely with the bank to understand its objectives and requirements. The project commenced in May 2016 in Beijing and was completed in August 2016, also in Beijing.
This exceptional design has received recognition in the form of the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. The award is a testament to the design's practicality, innovation, and adherence to professional and industrial standards. The XJ Bank logo and visual identity design exemplify the integration of industry best practices and competent technical characteristics, contributing to a better world.
Project Details and Credits
Project Designers: Dongdao Creative Branding Group
Image Credits: Dongdao Creative Branding Group
Project Team Members: Dongdao Design Team
Project Name: XJ Bank
Project Client: Dongdao Creative Branding Group